Facebook advertising is one of the best ways digital marketers, bloggers, business entrepreneurs and so on advertise their services. Facebook being the largest social network and the highest used by people for their businesses, makes it easier to get customers and audience to visit your site. Nowadays many business transactions are made on social media. You come across various pages on social media advertising various goods and services every day. You can as well set up your own facebook page.
How to optimize facebook ad design.
You might have all the money in the world to pay for facebook ads but if you don’t have the idea on how to have a nice ad design, it will not be easy to get a nice audience, this means that your money will be a waste. It doesn’t make sense
Having a great ad design can also help to increase your click through rate (CTR) and your conversions.
Below are the steps to take in other to achieve the best result for your facebook ad.
- The quality of the image you use matters a lot: In order to gain more traffic and conversions, you need to use high quality images. Abstain from using images that are not clear, too small, not bright enough and not attractive rather use the better ones. If you want to snap a photo, make sure you use a nice camera, even if you are downloading your photo, download quality ones.Using a very nice image can help you a lot. When the images are attractive, people will like to know more about the post thereby engaging with the ad.
2. Always edit your images to be nicer, sharper and more attractive: Again, you need to use visual contrast, filters or overlays. Here, you don’t need to be a professional. You already know what is nice for audience to see, so you have to use a photo editing software with nice filters on it. This can help to increase its quality.
3. The carousel Ads: What is a carousel ad? A carousel ad is a form of facebook advertising which let brands show multiple images and ultimately a link to some action, It is driving 10 times more traffic to advertisers’ websites. The carousel format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit. Anyone who sees your ad can then scroll through the carousel cards by swiping on mobile phones or tablets or clicking the arrows on a computer screen.
below is an example of a carousel ad:
4. Use location specific images: You need to bring back home your ads. what do i mean by this? you need to use images that will appeal to your audience. To achieve this, you need location specific images. For example, if you are running an ad for a particular city, use images that shows some part of the city. If you are shooting a video, shoot the video in a popular place in the city. This will make your audience to like your post and engage with your ad thereby increasing your click through rate and conversions, more income!.
below is an example of location specific image:
This is Chicago park. For instance, if you are targeting Chicago audience, you need to shoot your video in a place like this in order to get more audience to engage with your ad.
Hi, I am frank, an inspired tech. blogger, web developer and a computer hardware technician. Catch up with tutorials, tech news, programming tips and lots more!